Engelsk spiritus-gigant vil gøre Stauning Whisky til internationalt superbrand

Distill Ventures og Diageo, der er verdens største producent af spiritus, investerer mere end 100 millioner kroner i Whisky. Investeringen skal gøre det vestjyske destilleri til et nyt, internationalt superbrand.

”Det er en drengedrøm, der går i opfyldelse”. Sådan lyder det fra Alex Højrup Munch, direktør i Stauning Whisky, efter det i dag er offentliggjort, at Distill Ventures som er partner med den engelske spiritusgigant Diageo investerer mere end 100 millioner kroner i det vestjyske destilleri.

 

”Det er en drengedrøm, der går i opfyldelse”. Sådan lyder det fra Alex Højrup Munch, direktør i Stauning Whisky, efter det i dag er offentliggjort, at Distill Ventures som er partner med den engelske spiritusgigant Diageo investerer mere end 100 millioner kroner i det vestjyske destilleri.

 

Investeringen betyder, at Stauning Whisky kommer til at arbejde sammen med en international virksomhed hvis brand-portefølje bl.a. tæller kendte, skotske single malt-destillerier som Talisker, Lagavulin, Oban og Caol Ila samt andre internationale superbrands (læs mere i fakta boks).

 

– Jeg må knibe mig selv i armen. Det er ikke andet end 10 år siden, at vi startede med at lave de første eksperimenter med dansk kvalitetswhisky i et nedlagt slagtehus ved Stauning. Og nu får vi pludselig chancen for at komme ud til kunder i hele verden. Vi er selvsagt ufatteligt stolte over den tillid, Distill Ventures viser os, siger Alex Højrup Munch.

 

Fastholder aktiemajoriteten

På trods af den store millioninvestering fastholder Alex Højrup Munch og de øvrige otte grundlæggere af Stauning Whisky aktiemajoriteten og dermed kontrollen over virksomheden.

 

– I forhandlingerne med Distill Ventures har det været altafgørende for os, at vi kan fortsætte vores fokus på håndlavet, dansk whisky af højeste kvalitet produceret på danske råvarer af os selv på Stauning Whisky-destilleri, siger Alex Højrup Munch og fortsætter:

 

– Det kan godt være, at vi nu kommer til at stå side om side med nogle af de mest kendte spiritusbrands i verden, men Stauning Whisky vil altid være Stauning Whisky. Vi fastholder vores selvstændighed og identitet.

 

David Gates, Diageo’s global head of premium core spirits, udtaler: ” I hjertet af Diageos whisky portefølje er mærker der blev skabt af visionære iværksættere, fra Walkers til Tom Bulleit . I Stauning, tror jeg, at vi har fundet et selskab skabt af visionære grundlæggere med VigRx Plus exceptionel whisky og med en strålende historie at fortælle. Vi ved, at whisky nydere søger anderledes og spændende nye mærker og omfavner nye udsagn fra hele verden. Denne investering udvider vores tilstedeværelse i den spændende nye whisky verden gennem et partnerskab med et virkelig spændende hold”.

 

 

 

Bygger helt nyt destilleri

Stauning Whisky producerer i øjeblikket omkring 15.000 liter whisky om året på destilleriet nær Stauning i Vestjylland – det tal skal 50-dobles inden for de næste to-tre år.

 

– Som det er nu, kan vi ikke følge med efterspørgslen fra markedet både nationalt og internationalt – vores produkter udsælges ofte på få timer. Det har vi nu mulighed for at gøre noget ved med investeringen fra Distill Ventures samtidigt med, at vi fastholder vores fokus på det håndværksmæssige og på kvaliteten.

 

Stauning Whisky bruger således investeringen til at opføre et helt nyt destilleri i tæt tilknytning til det nuværende destilleri.

 

– Placeringen i Vestjylland er en vigtig del af vores DNA, og derfor skal det nye destilleri naturligvis også ligge i Stauning – herude hvor vinden er frisk, og der rigtig dufter af hav og tørv. Med det nye destilleri kan vi lave gulvmaltning af korn, mæskning, gæring, destillering, lagring og tapning, sådan som vi plejer at gøre det, men i de mængder, som er nødvendige, siger Alex Højrup Munch.

 

Byggeriet af det nye destilleri begynder i sommeren 2016, og de første dråber bliver destilleret i det nye destilleri i 2018.

 

Stauning Whisky har i år haft godt 10.000 besøgende på destilleriet. Det tal forventer virksomheden vil stige betydeligt de kommende år til glæde for det øvrige erhvervsliv i området.

 

 

Yderligere oplysninger:

Alex Højrup Munch, direktør i Stauning Whisky, tlf.: +45 42 44 21 22 / alex@stauningwhisky.dk

Frank Lampen, Distill Ventures, Tlf.: +44 589 5550 / frank@distillventures.com

 

STAUNING WHISKEY På INSTAGRAM

This coming Thursday the 14th of December Stauning Whisky is doing a tasting hosted by @ubbevin in central Copenhagen. Come try our new Rum Cask and Stauning Long Drink Stormy Weather 🥃

https://stauningwhiskyshop.com/collections/merchandise/products/stauning-whisky-tasting-ubbe-vinhandel

#ubbevin #stauningwhisky #copenhagen #tasting #rumcask #longdrink Stauning Whisky This coming Thursday the 14th of December Stauning Whisky is doing a tasting hosted by @ubbevin in central Copenhagen. Come try our new Rum Cask and Stauning Long Drink Stormy Weather 🥃 https://stauningwhiskyshop.com/collections/merchandise/products/stauning-whisky-tasting-ubbe-vinhandel #ubbevin #stauningwhisky #copenhagen #tasting #rumcask #longdrink
NEXT RELEASE - THE 13th OF DECEMBER AT 12.00 (CET)

The Traditional is one of Stauning Whisky’s core products. It is our take on a non-smoked Single Malt Whisky – the essence of our malted barley. As with all our products, the Traditional is made in-house on location from 100% floor malted local barley and local water. It’s double distilled in small direct fire copper pot stills. We matured it in First Fill Makers Mark casks for 3 years. This brings flavors of vanilla, burnt toast, caramel, oak and licorice. But we wanted more and the lighter character of the Stauning Traditional benefits from a second maturation. So we selected two fantastic Plantation Rum casks and double matured the whisky for another six months – again First Fill casks. The rum casks add intense aromas of molasses, muscovado, chocolate and dried fruit – and a lot of color from the dark rum. It is a very limited edition of only 831 bottles. 
#stauningwhisky #rumcaskfinish #singlemalt #danishwhisky #danishdesign #smallbatch #limitededition #whisky #doublematured Stauning Whisky NEXT RELEASE - THE 13th OF DECEMBER AT 12.00 (CET) The Traditional is one of Stauning Whisky’s core products. It is our take on a non-smoked Single Malt Whisky – the essence of our malted barley. As with all our products, the Traditional is made in-house on location from 100% floor malted local barley and local water. It’s double distilled in small direct fire copper pot stills. We matured it in First Fill Makers Mark casks for 3 years. This brings flavors of vanilla, burnt toast, caramel, oak and licorice. But we wanted more and the lighter character of the Stauning Traditional benefits from a second maturation. So we selected two fantastic Plantation Rum casks and double matured the whisky for another six months – again First Fill casks. The rum casks add intense aromas of molasses, muscovado, chocolate and dried fruit – and a lot of color from the dark rum. It is a very limited edition of only 831 bottles. #stauningwhisky #rumcaskfinish #singlemalt #danishwhisky #danishdesign #smallbatch #limitededition #whisky #doublematured
It’s freezing in Stauning, but this bottle is hot. We have previously matured our non-smoked single malt in ex-sherry casks with great success. This is our first attempt at finishing in rum casks. We love it and hope you will too. Release with in the next 14 days 🥃 🚀
#stauning #stauningwhisky #danishwhisky #singlemalt #rumcask #rumcaskfinish #smallbatch Stauning Whisky It’s freezing in Stauning, but this bottle is hot. We have previously matured our non-smoked single malt in ex-sherry casks with great success. This is our first attempt at finishing in rum casks. We love it and hope you will too. Release with in the next 14 days 🥃 🚀 #stauning #stauningwhisky #danishwhisky #singlemalt #rumcask #rumcaskfinish #smallbatch
The legend of finding a pot of gold at the end of the rainbow became reality this morning in Stauning. In this case Liquid Gold 🌈🍯
#Stauning #stauningwhisky #rainbow #rainbows #danishwhisky #danishdesign #madeindenmark #potofgold #constructionsite #westjutland #vestjylland Stauning Whisky The legend of finding a pot of gold at the end of the rainbow became reality this morning in Stauning. In this case Liquid Gold 🌈🍯 #Stauning #stauningwhisky #rainbow #rainbows #danishwhisky #danishdesign #madeindenmark #potofgold #constructionsite #westjutland #vestjylland
Buildings are taking shape and so is the interior. These are the latest photos from Abercrombie. They are crafting our 24 beautiful pot stills. It will be a marvelous sight when they are finally installed during spring 2018...
#stauning #stauningwhisky #potstill #copper #craftdistillery #danishwhisky #danishdesign #madeindenmark #smallbatch #maltwhisky #abercrombie Stauning Whisky Buildings are taking shape and so is the interior. These are the latest photos from Abercrombie. They are crafting our 24 beautiful pot stills. It will be a marvelous sight when they are finally installed during spring 2018... #stauning #stauningwhisky #potstill #copper #craftdistillery #danishwhisky #danishdesign #madeindenmark #smallbatch #maltwhisky #abercrombie
It’s release day today. In less than an hour at 12.00 CET this beauty will hit the shelves in our web shop. It’s another edition of our core product Stauning Young Rye. What makes it special? It’s a straight rye, it’s made with 100% malted rye and malted barley, it’s double distilled in direct fire pot stills and matured in a mix of full size and quarter casks. Only 2614 bottles made!
#stauning #stauningwhisky #stauningrye #stauningyoungrye #straightrye #madeindenmark #danishdesign #ryewhiskey #potstill #danishwhisky Stauning Whisky It’s release day today. In less than an hour at 12.00 CET this beauty will hit the shelves in our web shop. It’s another edition of our core product Stauning Young Rye. What makes it special? It’s a straight rye, it’s made with 100% malted rye and malted barley, it’s double distilled in direct fire pot stills and matured in a mix of full size and quarter casks. Only 2614 bottles made! #stauning #stauningwhisky #stauningrye #stauningyoungrye #straightrye #madeindenmark #danishdesign #ryewhiskey #potstill #danishwhisky
Next release coming soon. This time it’s one of our core products - the great Stauning Young Rye. Made completely from both malted barley and malted rye. Matured in a mix of 50 and 200 liter barrels. This is rich and complex whisky. A total of 2614 bottles made...
Buy it from our website on Friday the 10th of November at 12.00 CET.
#stauningwhisky #ryewhiskey #ryewhisky #smallbatch #danishdesign #danishwhisky #farmhousestyle Stauning Whisky Next release coming soon. This time it’s one of our core products - the great Stauning Young Rye. Made completely from both malted barley and malted rye. Matured in a mix of 50 and 200 liter barrels. This is rich and complex whisky. A total of 2614 bottles made... Buy it from our website on Friday the 10th of November at 12.00 CET. #stauningwhisky #ryewhiskey #ryewhisky #smallbatch #danishdesign #danishwhisky #farmhousestyle
Last week we had the honor of a visit from our friend and whisky legend Dave Broom aka @davewasabi. Here inspecting one of the chambers where direct fire will heat our pot stills... Thanks Dave for stopping by 👋
#stauning #stauningwhisky #whisky #directfire #davebroom #wset #potstill #fireinthehole #danishwhisky #danishdesign #constructionsite Stauning Whisky Last week we had the honor of a visit from our friend and whisky legend Dave Broom aka @davewasabi. Here inspecting one of the chambers where direct fire will heat our pot stills... Thanks Dave for stopping by 👋 #stauning #stauningwhisky #whisky #directfire #davebroom #wset #potstill #fireinthehole #danishwhisky #danishdesign #constructionsite
It’s bottling day at the distillery. We do 4 or 5 times a year when we release new editions. It’s small batch and done by hand in a line of workers. We are so proud of this latest edition of our Young Rye whisky. Maybe our best ever... #stauningwhisky #rye #ryewhiskey #ryewhisky #smallbatch #danishdesign #danishwhisky #bottling #bottlingday Stauning Whisky It’s bottling day at the distillery. We do 4 or 5 times a year when we release new editions. It’s small batch and done by hand in a line of workers. We are so proud of this latest edition of our Young Rye whisky. Maybe our best ever... #stauningwhisky #rye #ryewhiskey #ryewhisky #smallbatch #danishdesign #danishwhisky #bottling #bottlingday

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